Since the early days of the Internet, content has been a driving force in Industry Email List how we interact with the web. Bill Gates said, “Content is king,” and even Google told us that content and links drive their search ranking algorithm. We understand…content matters. But do we really understand how to leverage content to succeed online? The first step to executing Industry Email List content well is to understand the primary goals of online content. For marketers, the three main goals of content are link acquisition, keyword enhancement, and conversion assistance.
A fourth objective should be justified: brand image Industry Email List and notoriety. However, branding impacts link Industry Email List acquisition and keyword growth because search visibility is one way to increase online awareness. The only exception may be posting content on authoritative third-party websites where you don't benefit from the earned backlinks or organic Industry Email List traffic, but still gain visibility and referral traffic potential. But I want to focus on the three main KPIs that marketers need to consider in their content marketing: links, keywords, and conversions.
Create linkable content to build authority Visibility and Industry Email List search success, start with links. Links, along with content, are a primary factor in how search engines rank pages in their results and if you want stronger search rankings, links should be considered. Although links can be earned passively, you can't rely on others to find your pages by chance if Industry Email List you want to gain visibility in the most competitive search results - you need strategic content promotion and link building. However, not all of the content you create will be link-worthy or suitable for Industry Email List link-building campaigns.